Issues, Crisis & Reputation Management Course
About This Course
Course Aim: This course provides practical knowledge and skills to be able to effectively manage complex issues and crisis for the benefit of the business, organization, institution, brand, or community of interest.
Course Objectives:
Participation in this course will provide you with the knowledge to:
- Manage complex issues and crises effectively.
- Know how to manage reputation and mitigate stakeholder crisis in business and/or public sector.
- Understand the difference between issues and crisis management and how to identify warning signals.
- Understand how to create a functional issues and crisis management process/framework for your organization.
- Understand the dynamics of crisis management.
- Know how to avoid the most common mistakes in issues and crisis management.
- Know how to build crisis resilience within your business or organization.
Learning Objectives
Real life-case studies on issues and crisis management
Knowledge sharing on Dos & Don’ts
Lessons on best-practise issues and crisis management theory and frameworks
Exposure to practical tools and templates
A deep dive on stakeholder management
Target Audience
- Anyone with a leadership, management or media/public-facing role in business, society, public sector institutions, NGOs, or politics
Curriculum
7 Lessons6h
Module 1 – Issues Identification & Management Process
This first module introduces the issues identification and management process. It deals with the process of identifying what constitutes a reputation issue. This module is a prelude to the conversation about crisis management because without an understanding of what constitutes an issue, it would be difficult to differentiate it from a crisis. And this is likely to affect the communications response and management strategy.
Module 1 Lesson 1: Introduction to the Issues Management Framework00:51:50
Module 1 Issues, Crisis & Reputation Management Quiz
Module 2 Introduction to the Crisis Management Framework
This 2nd module introduces the Crisis Management Framework and focuses on basic concepts and principles
Module 3 Reputation Management
This module focuses on reputation management. It introduces the concept of managing reputation and illustrates how this is an important concept in crisis management. This module helps to drive home the point that reputation is what you manage in crisis not operations or anything else. And this must be done ethically and in a sustainable manner factoring in the context of the issue and expectations from all the key stakeholders, opinions and influencers in the space.
Module 4 – Best Practices And Performance Management
This module focuses on sharing the best practises learnings based on all the case studies and frameworks studied in the earlier modules. This module also provides some insight into how to practically measure the impact of your crisis communication efforts in tangible terms.
Your Instructors
Sola Abulu
Principal Consultant
Sola Abulu Associates (SA&A) is a strategic communications consultancy specializing in public affairs, crisis communications and reputation management. We operate in the intersection of politics, business and media. We advise on reputation and media management, campaigns, public affairs and complex communication challenges.
